:root{
  --amber:#ffbd59; --red:#d1180c; --brown:#7b481e; --ink:#241008;
  --cream:#fdf8f2; --stripe:#fff8ef; --charcoal:#2a2320; --muted:#7a6f68;
  --hair:#eee0d2; --kicker:#fff4e2; --soft:#fbe2c8;
  --serif:'Playfair Display','Lora',Georgia,serif;
  --sans:'League Spartan','Poppins',system-ui,sans-serif;
  --label:'Cinzel','Lora',Georgia,serif;
  --band:linear-gradient(160deg,var(--amber) 0%,var(--red) 100%);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--cream);color:var(--charcoal);font:400 18px/1.7 var(--sans)}
img{max-width:100%;height:auto;display:block}
a{color:var(--red)}
h1,h2{font-family:var(--serif);font-weight:900;line-height:1.12;margin:0 0 18px}
h2{font-size:clamp(28px,3.4vw,38px)}
p{margin:0 0 16px}
.wrap{max-width:1160px;margin:0 auto;padding:0 24px}
.narrow{max-width:780px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}

.btn{display:inline-block;font:600 14px/1 var(--sans);letter-spacing:2px;text-transform:uppercase;text-decoration:none;padding:15px 26px;border:0;border-radius:4px;cursor:pointer}
.btn-red{background:var(--red);color:#fff}
.btn-brown{background:var(--brown);color:var(--stripe)}
.btn:hover{filter:brightness(1.08)}
.btn:focus-visible,a:focus-visible,input:focus-visible{outline:3px solid var(--ink);outline-offset:3px}

.site-header{background:var(--cream);border-bottom:1px solid var(--hair);position:sticky;top:0;z-index:10}
.nav{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:84px}
.brand img{height:52px;width:auto}
.nav nav{display:flex;align-items:center;gap:28px}
.nav nav a:not(.btn){color:var(--charcoal);text-decoration:none;font-weight:500}
.nav nav a:not(.btn):hover{color:var(--red)}

.hero{background:var(--band);color:#fff;padding:72px 0 80px}
.hero-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:64px;align-items:center}
.kicker{font:600 13px/1.4 var(--label);letter-spacing:4px;text-transform:uppercase;color:var(--kicker);margin-bottom:16px}
.hero h1{font-size:clamp(42px,6vw,76px);font-weight:900;line-height:1.05;text-shadow:0 2px 10px rgba(0,0,0,.15)}
.hero .h1-tail{display:block;font-size:.58em;line-height:1.2;margin-top:.15em}
.hero .sub{font:italic 500 clamp(19px,2vw,23px)/1.5 var(--serif);color:var(--soft);max-width:600px}
.byline{font-weight:600;letter-spacing:1px;margin:26px 0 30px}
.cover{box-shadow:0 18px 50px rgba(36,16,8,.4);max-width:360px;justify-self:center}

.band{padding:80px 0}
.band.alt{background:var(--stripe);border-top:1px solid var(--hair);border-bottom:1px solid var(--hair)}
.eyebrow{font:600 13px/1.4 var(--label);letter-spacing:3px;text-transform:uppercase;color:var(--brown);margin-bottom:12px}
.band h2{color:var(--red)}
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}

.activation{background:#fff;border:1px solid var(--hair);border-radius:8px;box-shadow:0 10px 30px rgba(123,72,30,.1);overflow:hidden}
.act-head{background:var(--band);color:#fff;font-weight:600;padding:16px 22px;display:flex;align-items:center;gap:10px}
.act-head .dot{width:10px;height:10px;border-radius:50%;background:#fff}
.activation ul{list-style:none;margin:0;padding:8px 22px}
.activation li{display:flex;justify-content:space-between;gap:12px;padding:12px 0;border-bottom:1px solid var(--hair)}
.activation li:last-child{border:0}
.activation li span{font-weight:600}
.activation em{color:var(--muted);font-style:normal;font-size:15px}

.contents{list-style:none;counter-reset:c;margin:28px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.contents li{counter-increment:c;background:var(--stripe);border:1px solid var(--hair);border-radius:8px;padding:24px}
.contents li::before{content:counter(c);display:grid;place-items:center;width:34px;height:34px;border-radius:50%;background:#d61313;color:#fff;font-weight:700;margin-bottom:14px}
.contents strong{display:block;font-family:var(--serif);font-size:20px;line-height:1.3;margin-bottom:6px}
.contents span{color:var(--muted);font-size:16px;line-height:1.55;display:block}

.series{background:var(--band);color:#fff;padding:80px 0}
.series-grid{display:grid;grid-template-columns:auto 1fr;gap:64px;align-items:center}
.series-logo{width:260px}
.series h2{color:#fff;font-size:clamp(32px,4vw,44px)}
.steps{display:flex;flex-wrap:wrap;gap:10px;list-style:none;margin:10px 0 0;padding:0}
.steps li{background:var(--brown);color:var(--stripe);font:600 12px/1 var(--label);letter-spacing:2px;text-transform:uppercase;padding:11px 18px;border-radius:4px}

.launch{background:var(--stripe);border-top:1px solid var(--hair);padding:80px 0;text-align:center}
.launch h2{color:var(--red)}
.signup{display:flex;flex-wrap:wrap;gap:12px;max-width:560px;margin:26px auto 0}
.consent{flex-basis:100%;display:flex;gap:10px;align-items:flex-start;text-align:left;font-size:15px;line-height:1.5;color:var(--muted)}
.signup .consent input{flex:0 0 auto;width:18px;height:18px;padding:0;margin-top:3px;accent-color:var(--brown)}
.signup input{flex:1;min-width:0;font:inherit;font-size:17px;padding:14px 16px;border:1px solid #b9a98e;border-radius:4px;background:#fff}
.signup-msg{margin-top:14px;color:var(--brown);font-weight:600}

.site-footer{background:var(--brown);color:var(--stripe);padding:36px 0}
.foot{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap}
.foot img{height:44px;width:auto}
.foot p{margin:0;text-align:right;font-size:15px}
.foot a{color:#fff}
.foot .muted{color:var(--soft);opacity:.8}

@media (max-width:900px){
  .hero-grid,.two-col,.series-grid{grid-template-columns:1fr;gap:40px}
  .contents{grid-template-columns:1fr 1fr}
  .series-logo{width:200px}
  .nav nav a:not(.btn){display:none}
}
@media (max-width:600px){
  body{font-size:17px}
  .brand img{height:42px}
  .nav nav .btn{padding:12px 14px;font-size:12px}
  .hero,.band,.series,.launch{padding:56px 0}
  .contents{grid-template-columns:1fr}
  .signup{flex-direction:column}
  .foot,.foot p{text-align:left}
}

/* message pages: 404, thanks, confirmed */
.msg{min-height:100vh;display:grid;place-items:center;text-align:center;padding:48px 0}
.msg-inner{display:flex;flex-direction:column;align-items:center}
.msg-logo{width:200px;margin-bottom:36px}
.msg h1{font-size:clamp(34px,5vw,52px)}
.msg .sub{margin:0 auto 28px;max-width:560px}
.msg-note{color:var(--kicker);font-size:16px;max-width:520px;margin:0 auto 28px}
.msg-note a{color:#fff}

/* social links */
.follow{margin:26px 0 12px;font-weight:500}
.social{display:flex;flex-wrap:wrap;gap:12px}
.social a{display:inline-flex;align-items:center;gap:8px;padding:10px 18px;border-radius:20px;border:1px solid var(--hair);background:#fff;color:var(--brown);font-weight:600;font-size:15px;text-decoration:none}
.social a:hover{border-color:var(--brown)}
.social-foot{justify-content:flex-end;margin:10px 0}
.social-foot a{background:transparent;border-color:rgba(255,248,239,.4);color:var(--stripe);padding:7px 14px;font-size:14px}
@media (max-width:600px){.social-foot{justify-content:flex-start}}

/* follow-the-series band */
.connect{background:linear-gradient(135deg,#241008 0%,#7b481e 100%);color:#fff;padding:84px 0;position:relative;overflow:hidden}
.connect::before{content:"";position:absolute;right:-120px;top:-120px;width:420px;height:420px;border-radius:50%;background:radial-gradient(circle,rgba(255,189,89,.35),transparent 70%)}
.connect h2{color:#fff;font-size:clamp(30px,4vw,44px);margin-bottom:36px;position:relative}
.connect .kicker{position:relative}
.connect-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;position:relative}
.tile{display:flex;flex-direction:column;gap:18px;padding:32px;border-radius:12px;text-decoration:none;color:#fff;background:linear-gradient(160deg,var(--amber) 0%,var(--red) 100%);box-shadow:0 14px 40px rgba(0,0,0,.35);transition:transform .2s ease,box-shadow .2s ease}
.tile:nth-child(2){background:linear-gradient(160deg,#f3903a 0%,#a8120a 100%)}
.tile:nth-child(3){background:linear-gradient(160deg,#e8702a 0%,#b3260f 100%)}
.tile:nth-child(3) .tile-cta{background:#241008}
.tile strong{font-size:clamp(24px,2.4vw,30px)}
.tile:hover{transform:translateY(-4px);box-shadow:0 22px 50px rgba(0,0,0,.45)}
.tile-icon{width:64px;height:64px;border-radius:50%;background:#fff;color:var(--red);display:grid;place-items:center}
.tile-body{display:flex;flex-direction:column;gap:6px}
.tile-kicker{font:600 13px/1.3 var(--label);letter-spacing:3px;text-transform:uppercase;color:var(--kicker)}
.tile strong{font-family:var(--serif);font-weight:900;font-size:30px;line-height:1.15}
.tile-body span:last-child{color:#fff4e2;font-size:17px;line-height:1.5}
.tile-cta{margin-top:auto;display:inline-flex;align-self:flex-start;gap:10px;background:var(--brown);color:var(--stripe);font-weight:600;font-size:15px;padding:11px 18px;border-radius:4px}
.tile-cta b{transition:transform .2s ease}
.tile:hover .tile-cta b{transform:translateX(4px)}
.tile:focus-visible{outline:3px solid #fff;outline-offset:4px}
@media (max-width:1000px){.connect-grid{grid-template-columns:1fr 1fr}}
@media (max-width:760px){.connect-grid{grid-template-columns:1fr}.connect{padding:56px 0}}
@media (prefers-reduced-motion:reduce){.tile,.tile-cta b{transition:none}}

/* author LinkedIn button */
.author-link{display:inline-flex;align-items:center;gap:12px;margin-top:10px;padding:12px 22px 12px 12px;border-radius:40px;background:linear-gradient(160deg,var(--amber) 0%,var(--red) 100%);color:#fff;font-weight:600;font-size:16px;text-decoration:none;box-shadow:0 8px 22px rgba(209,24,12,.25);transition:transform .2s ease,box-shadow .2s ease}
.author-link:hover{transform:translateY(-2px);box-shadow:0 12px 28px rgba(209,24,12,.35)}
.author-link-icon{width:34px;height:34px;border-radius:50%;background:#fff;color:var(--red);display:grid;place-items:center}
.author-link b{transition:transform .2s ease}
.author-link:hover b{transform:translateX(4px)}
@media (prefers-reduced-motion:reduce){.author-link,.author-link b{transition:none}}